If the White Sox sign an expensive free agent this off-season, it could be due in part to a new iPhone application for the Southeastern Conference. It may sound absurd, but it's all part of a new way of operating on the South Side. Crain'shas learned that on Monday, the White Sox will officially announce the launch of a new business operation that has nothing to do with baseball. The team has created Silver Chalice Ventures, a subsidiary that will focus initially on developing digital platforms for clients but ultimately could branch out into almost anything, according to Brooks Boyer, Sox chief marketing officer.