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It's about time: White Sox, Dodgers slash spring training ticket prices

In other White Sox ticket price news, it's time for the annual report that everybody just can't wait to read ...

SPRING TRAINING TICKET PRICES!
WOOOOOOOOOOOOOOOOOOOOOOOO!

But wait! The "WOOOOOOOOOOOOOOOOOOOOOOOO!" is genuine this time, because unlike the other ticket price-shifting, there are actual reductions worth celebrating.

While single-game spring tickets won't go on sale until Jan. 6, Camelback Ranch has already posted the 2012 prices, as it's promoting a holiday sale from Dec. 9-12. And on its face, economic realities have apparently won the day.

I've stacked up the 2012 prices to those from the previous two seasons (with "prime" game prices in parentheses), and there are some pretty significant takeaways:

Seat location 2010 2011 2012
Home plate box $42 ($47) $42 ($47) $39 ($44)
Dugout field box $32 ($37) $37 ($42) $34 ($39)
Premium infield box
$28 ($32) $28 ($33) n/a
Legends deck n/a n/a $28 ($33)
Infield box $26 ($30) $24 ($29) $23 ($28)
Baseline field box $26 ($30) $28 ($33) $19 ($24)
Baseline reserved $20 ($22) $15 ($20) $10 ($15)
Lawn seating $10 ($12) $8 ($13) $8 ($13)

*A milestone in price sanity: The White Sox and Dodgers have ceased trying to force $40 as an acceptable standard price for a glorified minor-league game. That's a victory for fans, even though...

*But still some work to do: ... the Sox (and Dodgers) were the only teams who charged more than $30 for their best standard tickets last season, and it's likely they'll continue to charge way more at the top than everybody else. However, when the other Cactus League teams release their 2012 prices, we'll have a better idea where they truly stand.

*Watch out for prime games: Given what we saw with the Pick 14 plan, I'm guessing they've expanded the definition of prime games in order to recoup some of the money. We'll see.

*Elimination of the most BS seat category: The former "premium infield box" was tiered pricing run amok, since it comprised just the first five rows of the "infield box." Those seats are now just plain ol' "infield box" seats.

*Legitimate economical options: Even at $15, the Sox and Dodgers charged the most for the lowest tier of seats (non-berm/lawn) in the Cactus League. At $10, though, they could very well have the cheapest cheap seats around.

*A 32-percent reduction down the lines: Which means there may be far fewer opportunities for photos like this:

S110306_13wall-pg-horizontal_jpg_medium

Star-divide

These are all pretty big one-year steps. I understand that it may not affect a ton of White Sox fans, but it's still interesting from a business perspective. When Jerry Reinsdorf decided to hook up with Frank McCourt for the construction of Camelback Ranch, they had dreams of changing the model of spring training, transforming the premise of the preseason from "baseball for cheap" to "baseball resort getaway."

Then the recession hit. And then the attendance fell short of projections. Repeatedly. And then development in Glendale ground to a halt, leaving the Sox and Dodgers "sort of sitting out here by ourselves." And then the Diamondbacks and Rockies built the first-classier Salt River Fields, located on the more popular side of Phoenix, and unlike the Sox and Dodgers, they didn't use it to charge exorbitant prices. And all the while, McCourt showed that he probably wasn't the best person to go into business with. Now, McCourt will be selling the Dodgers, which will make Reinsdorf even lonelier.

The move to Camelback Ranch has taken one bad turn after another, but I don't know enough about the finances of the $100 million facility to say whether the migration to Glendale is a flop (relative to the area - I'm guessing they still prefer it to Tucson).

However, I think we can say their vision of a more luxurious spring training has failed, not just because they had their own underperformance problems, but because no other Cactus League team even attempted to follow their lead. That's a big relief, because if they were able to suddenly and dramatically inflate the common price points for games that don't count, it's scary to think what might happen to the games that do.

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Comments

Display:

For the D'Backs

It was quite smart building a spring training facility next to a casino and resort complex.

I seem to remember reading that the Sox attendance numbers have been fairly consistent since ’09, but the Dodgers numbers fell off a cliff.

There are many ways to get around the ticket prices. Last year, I bought lawn seats and moved around. No one seemed to mind.

Driving in Phoenix isn’t much of an issue. Even the most hard core anti-sprawl advocate would admit their expressway system is a work of art.

What?! I ain't no Professor Pickles!

by 67WMAQ on Nov 30, 2011 1:35 PM CST reply actions  

Literally Works of Art

I agree with you, despite my observation that Arizona can make their highways beautiful, but not have money when it comes to education.

by JPSoprano80 on Nov 30, 2011 2:11 PM CST up reply actions  

Moving Seats

Hasn’t been an issue for me at Camelback, the biggest crowd that I witnessed was the Angels games. Although I did not see the crowds for the Dbacks or Cubs.

by JPSoprano80 on Nov 30, 2011 2:13 PM CST up reply actions  

Sox went down 6 percent last year

Which doesn’t sound terrible, except I don’t think they ever came close to meeting their initial projections.

by Jim Margalus on Nov 30, 2011 2:51 PM CST up reply actions  

unless it is as a reliever- i'm good.

they signed brian bruney again. i think i could be ok.

Kenwo4life=ratings. Just call me Mr. USA Today.

by KenWo4LiFe on Nov 30, 2011 1:53 PM CST up reply actions  

You have to apply to get a job.

And today we can celebrate our victory around the pike still skewering the rotten skeleton of The Cheat.

by winningugly on Nov 30, 2011 2:15 PM CST via mobile up reply actions   1 recs

An interview helps.

Somewhere there is a background check. Especially in Ken’s case. I mean, really.

And today we can celebrate our victory around the pike still skewering the rotten skeleton of The Cheat.

by winningugly on Nov 30, 2011 4:55 PM CST via mobile up reply actions  

Spring Training

Here is something I learned.They open the gates at 9:00 AM but not before.
That gate is behind right field.As you walk down that pathway there are two practice fields on your right,batting cages and the stadiam on your left.If you just go left after the two
practice fields that will wind around to the back fields.That’s were the young players are at.Last year I met Buddy Bell.The year before the GM for Great Falls.Not many fans,less than 10 most times.Great conversations and your are within 25 feet of home plate of three different fields.Everything is done before noon so don’t drag your ass.
Early March is better than late March.I will tell you guys it does not get any better.

by Lil Jimmy on Dec 1, 2011 10:49 AM CST reply actions  

Correction

Go right after the two practice fields.

by Lil Jimmy on Dec 1, 2011 11:10 AM CST reply actions  

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