Goes on to state that Chicago is a "Sox town" now after this: Showing up to games year after year, no matter what the product on the field gives you back, is a learned behavior — sort of like rats in a maze searching for cheese. The rat learns the maze, learns where the cheese is placed and eventually goes to it without thought, even when the cheese is taken away. The rat doesn’t know anything else. But the cheese trick is now going on 103 years old, and that maze crumbles whenever a high wind hits the North Side. Even rats can only be kicked around for so long before they’ve had enough. Cubbie fans have had enough.