The Financial Times recently interviewed Diego Della Valle, the chief executive of the Italian luxury goods manufacturer Tod's. Della Valle owns the celebrated Italian football club Fiorentina. "I ask if the decision to buy the club was made from the heart, or for business reasons," the Financial Times interviewer writes. Della Valle replies: "With football, business reasons don't exist." Exactly. Yawkey did not have "business reasons" with the Red Sox either. Why did he care that keeping the club lily white cost him millions of dollars? He inherited $40 million from his grandfather when he turned 30 in 1933 (which is roughly $700 million in today's money). He fell in love with baseball growing up in Detroit. Ty Cobb was one of his best friends. The Red Sox were his heart's desire, and in his case his heart's desire — so the story goes — included things like running out on the field during Jackie Robinson's tryout and yelling "Get those [expletive] off the field." In case you were wondering how this kind of thing goes over with the baseball establishment, Yawkey was elected to the Hall of Fame in 1980.