Taking a monumental step back from 2011's "We're All In" campaign, for 2012 apparently the Sox are going with...get ready to be disappointed..."Appreciate the Game" (a.k.a. "Please Don't Boo Adam Dunn"). The good news is you can win $7,500 if you are one of four lucky ducks to produce an awe-inspiring :30 spot in support of the 2012 mantra. I'd like to write more, but I really need to get cracking on my script! Good luck all!