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Around SBN: Win or Lose, Boston Celtics' New Big 3 Era A Success

Taking a monumental step back from 2011's "We're All In" campaign, for 2012 apparently the Sox are going with...get ready to be disappointed..."Appreciate the Game" (a.k.a. "Please Don't Boo Adam Dunn"). The good news is you can win $7,500 if you are one of four lucky ducks to produce an awe-inspiring :30 spot in support of the 2012 mantra. I'd like to write more, but I really need to get cracking on my script! Good luck all!

4 months ago Rios_tiny tailgater 7 comments 0 recs  | 

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Mrs. BM's alternate slogan?

It’s almost like “WSB: WSB.”

The lords of dawn are men such as Mr. Lucy.

by Uribe Down on Jan 17, 2012 11:50 AM CST reply actions  

Why do they have to have a slogan?

Their marketing people have never been successful with developing one.

It came from afar and traveled sedately on, a shrug of eternity

by Rhubarb on Jan 17, 2012 12:55 PM CST reply actions  

Win or Die Trying worked fairly well.

"Many people need desperately to receive this message: 'I feel and think much as you do, care about many of the things you care about, although most people do not care about them. You are not alone.'"

by U-God on Jan 18, 2012 11:34 AM CST up reply actions  

Yes, it did.

"They're a dead team walkin'." - Joe Cowley commentary on the Sox 2012 rebuilding year (WSCR interview, 12/7/11)

by tailgater on Jan 18, 2012 12:52 PM CST up reply actions  

i have an idea, but it's tough to make an outdoor video about baseball season in this weather.

maybe i could make a winter version and just pitch it as re-filmed for summer.

Some people get so rich they lose all respect for humanity. That's how rich I want to be.

by MarketMaker on Jan 17, 2012 2:08 PM CST reply actions  

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