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January 24, 2013
Highlights from the Brooks Boyer conference call
The White Sox's vice president of marketing talks about Winning Ugly Sundays, the response to the drastic pricing overhaul, and statues.
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November 15, 2012
White Sox selling hard to families on Sundays
"A ballclub never stands so tall as when it stoops to make its games affordable to children." -- Abraham Lincoln or Mark Twain or Mr. Belvedere or somebody
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November 2, 2012
Want to fix Sox attendance? Make the playoffs
Dynasties make things better. It would be beneficial for the Sox to build one.
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October 23, 2012
Brooks Boyer talks ticket prices, marketing, more
The White Sox's marketing chief talks to bloggers about the reduction in ticket and parking prices, and other ways the Sox sell themselves to fans.
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October 19, 2012
Brooks Boyer explains the price cuts
The White Sox marketing head outlines the strategy behind the significant reductions in ticket and parking prices.
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October 18, 2012
White Sox reduce most ticket prices
The first wave of White Sox ticket price info offers relief for Sox fans priced out of ticket packages.