From the page:
"No documentary has ever been made about Minnie Minoso. He's still sharp and active as an ambassador for the White Sox. NOW is the time to recognize his lifetime achievements.
More than a year in production, we need money now to finish the documentary. The only way Minnie's story can be told is with your contribution."
Additional info in this Reader Article
Hat tip to GapersBlock or I may not have noticed this.