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Louisville Slugger Takes a New Swing

Now that it has a new loan in place, Hillerich is refocused on fixing its manufacturing problems and regaining market share, as well as relevance. For the first time, joint product lines are coming out with a dedicated marketing push, first in September for softball and later in November for baseball. A new, more durable bat made in China—but with a new protocol for how it is tested—will be available by early September.

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