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Ozzie's no Ditka

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When the Bears won the Super Bowl in '86 they became instant celebrities. A number of the players and coaches from that team have parlayed that lone year of success into a career selling used cars on UHF at 1AM. Ozzie, who's never been afraid of the light of television cameras, appears that he is trying his best to remain focused on the goal of repeating.

"I don't want to be the guy in the spotlight," Guillen said. "That's what people thought I was going to be after we won. People think, 'Oh, Ozzie wins a world championship, he's going to be all over the place, on TV all the time.' I hope this shows people they've got the wrong idea about Ozzie."

"Because I don't want people using my name just to use my name and to make a couple of bucks," he said. "I ask [potential sponsors], 'Do you want to use me for who I am or just because I won the World Series?'

"I was asked to go on this program and that program. I said, 'Well, this is my 20th-something year in the big leagues. Why are you asking me after we won the World Series?' I don't believe in that. I don't want to waste my time.

"If you're going to use me or my name, then I expect you to use me for years, not because of this. I'd rather you say we want you for five or 10 years, not one year because right now you're the hot thing. That's not going to happen."

That's too bad. I was really looking forward to Ozzie shilling for the Chicago Fur Outlet. You know what I mean if you've had the pleasure of seeing their commercial.