The Sox will announce the 2007 advertising campaign today. How about 'The guys are hungry'? Or 'More hungry than a tiger'?
Update: And the winner is: "Back to the Grind"
Other 2007 slogans: "nine more ring fingers," "on a mission from Guillen," and "want to party like its 2005." "On a mission from Guillen" has a nice sound to it.