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White Sox selling hard to families on Sundays

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"A ballclub never stands so tall as when it stoops to make its games affordable to children." -- Abraham Lincoln or Mark Twain or Mr. Belvedere or somebody

RUNNING ONTO FIELD TO MEET DAYAN VICIEDO NOT INCLUDED
RUNNING ONTO FIELD TO MEET DAYAN VICIEDO NOT INCLUDED
David Banks

Back when the Sox announced their first wave of ticket price reductions, I had also learned that they planned to lower parking to $10 on Sunday. Singling out Sunday for the special parking price, rather than a midweek day where the average pull is lower, gave some hints that they might trying to use that day to sell hard to families.

That hunch was confirmed -- and confirmed hard -- today when the Sox announced the creation of "Family Sundays," which lowers the price considerably for getting to and into the park with:

  • $10 parking, which we already knew.
  • $15 tickets for the bleacher, outfield reserved, lower corner and premium upper box sections.
  • $10 ticket for upper box and upper reserved sections.
  • $5 tickets for the upper corner sections.

That is a pretty impressive reduction. A family of four can get seats for upper deck for $30 before fees, which is clearance-rack pricing compared to what it was. And along with the tickets, the Sox will hold autograph sessions for kids with current and former players, plus a run around the bases after the game when the weather cooperates.

Here's the full press release. I don't have kids, so I can't speak authoritatively on the matter, but I'm guessing this is going to change some family plans next summer, because even without kids, this is pretty sweet.