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A first glimpse at the future of South Side Sox

Here is the first look at a part of what will be a giant leap in the evolution of South Side Sox. In the next month, SB Nation will be undergoing a dramatic upgrade to our platform and the editorial process to give us unprecedented flexibility in the way we cover/smother the White Sox. Plain and simple, it's going to be incredible for this "blog community" (or "pack of a-holes"), and there will be much more detail to come. For today, we're all getting outfitted with new logos, and here's what ours looks like:


(You can see all the logos at

Here's a word from our founder, Blez, on what this all means:

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing and conversation that we offer here on all of our 350 plus sites.

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. Welcome to our future.