Throughout the offseasons, I've kept a running Evernote file of evergreen post ideas -- things that can be written at any point over the winter. If I were a Rockies blogger, I'd probably be tapped out by now, but thanks to all the offseason activity from the White Sox front office, I really haven't had to dip into the reserves.
I can cross one off the list thanks to a valid comment on the South Side Sox Facebook page, in response to the Tuesday morning post about marketing the Sox:
The Sox's black-and-white scheme is approaching its silver anniversary. They've sported that look with the Old English logo since 1991, which makes it the most venerable uniform in franchise history.
There's a reason why they've stuck with it. The logo is fundamentally strong and makes for a popular cap, they're the only team with that (absence of) color scheme, and after going decades without a defining look or owner, the uniform reflects the unprecedented stability in franchise history.
But if the Sox were to try something different ... I think I'd be cool with it.
I wouldn't consider it a priority, but I get where Tom is coming from. From a business perspective, I've run into this problem over the years when designing blog layouts, t-shirts and book covers. The black-and-white base frees one up to use pretty much anything, and you can claim it's Sox-centric if you use one of the colors of the scoreboard pinwheels, but there isn't a third color that is reliably a Sox thing (they wear a lighter green one day a year; the seats are a deeper green; the Chris Sale 'K' cards are a bold red). It does limit the amount of authenticity in creativity, and vice versa. Even using a color as an accent a la the 1950s uniforms would provide a hint.
Judging from the favorable reaction to the 1983 doubleknits and the 1972 red pinstripes before that, it's possible that a sizable portion of fans might be ready for a more sweeping change. And considering the Sox adopted the modified "Winning Ugly" uniform as an official alternate, maybe the club itself is open to a transition in the not-too-distant future.
It's hard to imagine that day, because the black-and-white scheme has been there for nearly three-quarters of my life, so I pretty much treat it as a given. Should it be, or have you been hankering for a departure?