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An investigation into Conor Gillaspie's missing Valentine's Day card

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Why was the White Sox's third baseman shown no #SoxLove? Here's a fake email trail that explains it

Jan. 19, 2:20 p.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie ["stormchaser@baseball.fake"]
  • SUBJECT: Valentine's Day Card

Hi Conor,

Since Valentine's Day is coming up, we're putting together some fun cards that people can share as part of a #SoxLove social campaign. We already have cards for Robin, Eaton, Abreu, Sale, Alexei, Samardzija, Robertson, Avisail, LaRoche, Quintana, Flowers, Putnam, Duke, Petricka, Nate, Danks and Nieto.

I've attached a JPG of the one we created for you. All we have to do is put the logo on it and it's done, but if you have a better photo, please send it our way. Thanks!

ATTACHMENTS:

Conor Valentine's Day Card Hot Corner

Star-divide

Jan. 20, 5:45 a.m.
  • FROM: Conor Gillaspie
  • TO: White Sox Graphics Department  ["soxpix@bogus.email"]
  • SUBJECT: RE: Valentine's Day Card

Hello,

Thank you for consulting me. That's a little too forward for my tastes. I have attached one that I think is more my style.

That photo's fine. I have a better one, but I can't find the file. Garfien tweeted it if that helps.

ATTACHMENTS:

Conor Valentine's Day card hello

Star-divide

Jan. 20, 10:51 a.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie
  • SUBJECT: RE: RE: Valentine's Day Card

Conor,

Tweeted photos aren't quite hi-res enough, so we'll stick with this one. The feedback's appreciated, but that's not quite what we're going for. It's just a goofy, fun thing we're doing, and it's a joke about the position you play. We also did it with Alexei. I've attached his to give you an example.

ATTACHMENTS:

Valentine's Day Card Alexei Ramirez

Star-divide

Jan. 21, 5:44 a.m.
  • FROM: Conor Gillaspie
  • TO: White Sox Graphics Department
  • SUBJECT: RE: RE: RE: Valentine's Day Card

Hello,

OK. Mine was too formal, I understand. This one is more lighthearted.

ATTACHMENTS:

Conor Valentine's Day Card Hey

Star-divide

Jan. 21, 9:48 a.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie
  • SUBJECT: RE: RE: RE: RE: Valentine's Day Card

Conor,

The theme is Valentine's Day, so it's supposed to be something you'd send to a loved one -- but fun, goofy, flirty, that kind of thing.

This was the other idea we had, but we all agree the first one is better and different from the others.

ATTACHMENTS:

Conor Valentine's Day Card Be Your Valentine

Star-divide

Jan. 22, 5:45 a.m.
  • FROM: Conor Gillaspie
  • TO: White Sox Graphics Department
  • SUBJECT: RE: RE: RE: RE: RE: Valentine's Day Card

Hello,

Yes, that one is worse. I got your message about being seasonally appropriate, and I have created a different one accordingly. The file is attached.

ATTACHMENTS:

Conor Valentine's Day Card February 14

Star-divide

Jan. 22, 9:05 a.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie
  • SUBJECT: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Conor,

You might be overthinking this. It's supposed to be fun, that's all. We can go with the first one I sent.

Star-divide

Jan. 26, 5:45 a.m.
  • FROM: Conor Gillaspie
  • TO: White Sox Graphics Department
  • SUBJECT: RE: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Hello,

I know where I went wrong. Here's something more along the lines of "fun."

ATTACHMENTS:

Conor Valentine's Day Card Feb 14 Hey

Star-divide

Jan. 26, 8:56 a.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie
  • SUBJECT: RE: RE: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Conor,

We're getting close to our deadline, and we just need this card to work so we can have six rows of three on our page. We came up with one more idea. It should be popular with the blogs, it's FUN, and it's more for fans to share with each other than it is about you. The new version is attached.

ATTACHMENTS:

Conor Valentine's Day Card One Hug

Star-divide

Jan. 27, 5:44 a.m.
  • FROM: Conor Gillaspie
  • TO: White Sox Graphics Department
  • SUBJECT: RE: RE: RE: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Hello,

I like it. I just made one small change.

ATTACHMENTS:

Conor Valentine's Day Card One Hug 1

Star-divide

Jan. 27, 10:04 a.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie
  • SUBJECT: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Great! I don't understand the "1" though?

Star-divide

Jan. 28, 5:46 a.m.
  • FROM: Conor Gillaspie
  • TO: White Sox Graphics Department
  • SUBJECT: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Hello,

Sorry, I forgot to attach the back of the card.

ATTACHMENTS:

Conor Valentine's Day Card Back Corrected

Star-divide

Jan. 28, 1:34 p.m.
  • FROM: White Sox Graphics Department
  • TO: Conor Gillaspie
  • SUBJECT: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: RE: Valentine's Day Card

Conor,

The cards don't have backs.

Actually, never mind. Thanks.

Star-divide

Jan. 28, 3:14 p.m.
  • FROM: White Sox Graphics Department
  • TO: Gordon Beckham [snlreference@baseball.fake]
  • SUBJECT: Valentine's Day Card

Gordon,

Welcome back! You're just in time for our Valentine's Day card feature we're planning on launching soon. What do you think of the one we made for you?

ATTACHMENTS:

Star-divide

Jan. 28, 3:30 p.m.
  • FROM: Gordon Beckham
  • TO: White Sox Graphics Department
  • SUBJECT: RE: Valentine's Day Card

LOL That's great I love it!