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2016
A name change went into effect at the stadium formerly known as U.S. Cellular Field. The Guaranteed Rate mortgage company, based in Chicago, signed a 13-year agreement with the team for naming rights. The stadium would be called Guaranteed Rate Field.
The announcement was met with a storm of ridicule by many — including the Chicago Bears and Chicago Cubs, who tweeted out negative comments. The downward arrow logo for the company also was met with criticism by many White Sox fans, who felt that was not an appropriate connection with a baseball team, particularly one who had been struggling for several seasons.
According to reports, the White Sox asked the company to change the logo’s direction but were refused.